24 Jun, 2013

The Berlin Fashion Week Green Guide


Bald ist es wieder soweit. Nächste Woche schaut die gesamte Modewelt erneut nach Berlin. Wie auch schon bei den vergangenen FashionWeeks verschafft uns BeyondBerlin einen tollen Überblick über alle grünen Modeauftritte, Shows und Events. Ein besonders großes DANKESCHÖN geht diesmal an Frans Prins, der die Daten zusammengetragen und auch den folgenden Artikel verfasst hat. Also dann, auf ein Neues.



Making this guide is doomed to fail. It is not getting easier to filter the ethical brands from the conventional ones. The jungle of different shades of green continues… and what is good, or good enough? Fair Wear Foundation certification alone? Made-in-Germany? Handcrafted by smiling people? Funky CSR reports or “we do our best”-statements on a website?
We have made a selection of brands and according events that are somehow dedicated to sustainable production. But in the end, every buyer, journalist, agent, or consultant should make their own research, ask critical questions, exchange information among each other, and follow their instincts.
Both Showfloor Berlin and Lavera Showfloor come with an unclear mix of ethical and maybe-not-so-ethical brands. With a selection of wishy-washy brand statements on the Lavera Showfloor site, in my opinion Lavera risks to spoil its credibility as an organic cosmetics brand. One good showfloor with a good selection of ethical brands would actually do it.



The conventional trade shows have a small decrease of ethical brands this summer: as far as I have counted, there are less ethical brands at Bread and Butter, Premium, The Gallery, and no ethical brands at Bright or Panorama Berlin. The ethical brands leaving the conventional shows mainly don’t show in Berlin at all this season.
Meanwhile, Messe Frankfurt claims to present over 100 ethical brands this time at it’s two platforms – Ethical Fashion Show Berlin and Green Showroom. The Ethical fashion Show is said to be fully booked. Maybe it is slowly getting time for the next move – a jump to a shiny new location for both fairs together, showing those over 100 brands in a chic, urban environment. Their exhibitors are increasingly international, but the high fluctuation of exhibitors at both fairs makes clear that the market is still very dynamic but also unstable: many new ethical brands pop up, and many brands leave the stage again, mostly in silence.
The Berlin Fashion Week, with it’s many venues and side-events, keeps up as the most relevant stage for ethical fashion. There is no place one could get a better offer of ethical fashion brands then Berlin. And we’re sure you will find some heartwarming and breathtaking jewels among them.



What’s more? Capsule Berlin is back. Panorama is there. Showfloor Berlin moves back to Kosmos. The Gallery has a new location in the Opern Werkstätten. Bread and Butter has new entrance policies and charges 500 EURO for everyone who is not a 100% buyer or journalist.
Make sure you check out the British Upcycling Showroom and meet the designers Ada Zandition and Orsola De Castro. And we definitely see us at the Green Lounge, organized by Ethical Fashion Show, Green Showroom and Innatex, the central all-together-now party-hot-spot for the ethical fashion scene in Berlin. Be there or be square!



108 Degrees | 360 Grad Fashion | Aikyou | Ajoofa | | Alma & Lovis | Aluc | Ayuvastra | Belladea | Bibico | Birthday Suits | Brainshirt | Braintree | Cado | Choclo Project | Crushers | CUS | Do U Speak Green | Elementum by Daniela Pais |Ethos Paris | Fair Wear Foundation | Feuerwear | Format | Freshtex | Fukushima | Get Changed | Globe Hope | Good For All | GOTS | Göttin des Glücks |GR Nature | Grand Step Shoes / Airbox || Harold´s | Hempage | Hirsch Natur | Inti Ferreira | IVN || John W. Shoes | | Komodo | L´Herbe Rouge | Lanius | Lavgon | Lebenskleidung | Livingreen | Margarete Häusler | Maria Seifert | Mufiko | Monika Schneiter | Mucha Linda | Mud Jeans | Nicoletta Fasani | | Ooboo | Prancing Leopard | Pure Cotton | Quagga | Rafaelia | Ramblers Way Farm | Recolution | Room to Roam | Sag + Sal | Sartoria Isamara | Sey Organic Jeans | Slowers | Spiochi | Sprout Watches | Studio Jux | Talented Todes | The Hemp Line | Tudo Bom | Umiwi | Vingetorix | Wearchemistry

Aleks Kurkowski | Anais Guille | Cocccon | | Deepmello | Dutch Basics | Edelziege | Elsen Gringhuis | Esmod Berlin | Humanity in Fashion Award | Issie / B by White | Johanna Riplinger | Katharina Kaiser | Katlen Thiel | Luxaa | Londstrupp | Materia Prima | Myuli | Reet Aus | RoyalBlush |Schreif | Swiss Affaire | Tatjana Prijmak | Theo & Mo | Think! | Tony Kobleder | Vilmava

Eco Alf | Haikure | Lanius | Armed Angels | L´Herbe Rouge | Les Racines du Ciel | Linda Mai Phung | Umasan | Wunderwerk | Nine to five

K.O.I Kings of Indigo | Knowledge Cotton | Kuyichi | Nudie Jeans | Twothirds | Wewood

Consequent |Ecoskin | Sabine Hofius | Dunque | Naturalmente

Misericordia | Veja

A Question Of | Schmidttakahashi


Please also check out the individual showrooms of Berlin brands:

Slowmo | Treches | Hypnosis | Pearl of Laja | Frau Wagner | Christine Mayer


TUESDAY 02.07.2013
Ethical Fashion Show Berlin – Opening with Renate Künast, 10.00, ewerk
Ethical Fashion Show – Seminar: WellMade, social standards in the production chain (Fair Wear Foundation), 11.00, ewerk
Green Showroom – Salonshow, 15.30, Hotel Adlon Kempinski (Invitation only)
Upcycling Fashion Store Berlin – British Upcycling Showroom, opening party, 18.00, Anklamerstrasse 17

WEDNESDAY 03.07.2013
Ethical Fashion Show – Seminar: WellMade, social standards in the production chain (Fair Wear Foundation), 11.00, ewerk
Ethical Fashion Show – Seminar: Claudia Kersten (GOTS) and Heike Scheuer (IVN) on GOTS (German), 14.30, ewerk
Ethical Fashion Show – Seminar: “How ecofair fashion strives on mobile technology“ Mark Starmanns (Get Changed!), Daniella Schiffer (changers.com) and Anina Net (360fashion.net), 16.00, ewerk
Showfloor Berlin, 18.00 Julia Starp, Show, Kosmos Berlin (RSVP)
Lavera Showfloor, 19.30 Bhana, Show, Umspannwerk Alexanderplatz (RSVP)

„GreenLounge“, networking event by Ethical Fashion Show Berlin, Green Showroom and Innatex, from 20.00, Umspannwerk Kreuzberg (RSVP)
Lavera Showfloor, 21.00 Ada Zandition, Show, Umspannwerk Alexanderplatz (RSVP)

THURSDAY 04.07.2013
Ethical Fashion Show – „Create Green Frühstück“: Podiumsdiskussion „Innovative Verkaufskonzepte für den Handel“, 11 Uhr, ewerk (RSVP)
Showfloor Berlin, 18.00 Johanna Riplinger, Show, Kosmos Berlin (RSVP)
Showfloor Berlin, 19.30 Göttin des Glücks, Sow, Kosmos Berlin (RSVP)

FRIDAY 05.07.2013
Mercedes-Benz FashionWeek, 11:30, Anne Gorke, Brandenburger Tor
Lavera Showfloor, 17.30, Milde, Show, Umspannwerk Alexanderplatz (RSVP)


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4 Kommentare auf "The Berlin Fashion Week Green Guide"

1 | Kirsten

Juni 25th, 2013 at 20:14


Sitting in Amsterdam, I am pleased to read your brilliant overview, Frans.
I would like to add the show of Anne Gorke at the catwalk of the Mercedes Benz Fashion Week on Friday at 11.30 – I am sure, it will be an uplifting moment for all of us!

3 | Gereon Pilz van der Grinten

Juni 26th, 2013 at 12:15


Im GREENShowroom stellt auch VYOSNA aus Polen aus. VYOSNA ist ein hi-end Brand, das smarte und luxuriöse casual Mode herstellt. Die polnische Designerin produziert in ihrem Land unter strengen Prinzipien der Nachhaltigkeit und fairem Handel. Ein praktisches Design, das auf umweltbewusste, aktive und stilbewusste Kunden ausgerichtet ist. Die Schnitte werden nach feinstem Tragekomfort ausgerichtet und bedienen höchste Qualitätsansprüche in Sachen Materialien und Verarbeitung. Hier fließt das Beste aus der traditionellen hohen Schneiderkunst, einem modernen Look und neuen Stoff-Innovationen zusammen.
Vyosna’s Stil ist smart, klar und urban. Stoffkreationen aus Bio-Seide, Bio-Baumwolle, Bambus oder Wollgemischen und gewachste Bio-Baumwolle sowie Lachsleder werden für die Kollektionen verwendet.

4 | Gereon Pilz van der Grinten

Juni 26th, 2013 at 12:24


Sicherlich erwähnenswert, wenn nicht sogar ein MUST GO, da ein absolutes ECO-Highlight der MBFW: Die Runway-Show von UMASAN um 13 Uhr im Mercedes Benz Fahion Week Zelt am Freitag, dem 05.07.2013